The big opportunity here is not on Facebook.com, it’s how they help marketers better target advertising on other Web sites. The data is what’s valuable here. The worrying about the creative formats — this is not what Facebook is good at. They are good at making social experiences. If all Facebook ever does is sell ads on Facebook.com, then they’ve failed
– Nate Elliott, a marketing and social media analyst at Forrester
![theatlantic:
Use Google? Time to Get Real About Protecting Your Digital Self
Google’s decided to integrate the data it has about you, which means you better think about the digital tracks you’re leaving. Read more.
[Image: Alexis Madrigal]](http://25.media.tumblr.com/tumblr_lydfzveCWe1qcokc4o1_500.jpg)
